Sargodha, May 29 — The Parks and Horticulture Authority (PHA) has launched a crackdown on shopkeepers in Sargodha for failing to pay outdoor advertising and shop signboard fees, targeting commercial hubs like Muslim Bazaar. Under orders from Director General Chaudhry Muhammad Arshad, the Marketing Branch began sealing shops after prior notices were ignored, signaling a zero-tolerance stance on non-compliance.
The operation will expand to major markets citywide, continuing until full recovery of outstanding fees, with the PHA threatening fines and disciplinary actions under the PHA Act 2012. Business owners face an urgent call to settle dues to avoid penalties and disruptions. Web context reveals Sargodha’s revenue struggles (e.g., 30% unpaid fees, web ID: 0), while posts found on X show shopkeeper frustration—some call it unfair, others blame poor notice timing. Critically, the narrative of “enforcement” may mask economic strain—web sources note small business woes, and X sentiment suggests potential unrest, hinting at broader compliance challenges.
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