Suzuki Raises Prices Up to Rs186k in July 2025

Islamabad, July 03, 2025, 02:00 PM PKT — Pak Suzuki Motor Company (PSMC) has drastically raised prices across its entire vehicle lineup, effective July 1, 2025, following a sales tax hike from 12.5% to 18% and the introduction of the New Energy Vehicle (NEV) levy under the Finance Act 2025, significantly escalating production costs, per a circular to dealers. Price increases hit up to Rs186,000, impacting models like Alto, Cultus, Swift, and Ravi, with PSMC attributing the rise solely to government taxes, not internal costs.

New prices include: Alto VXR from Rs2,827,000 to Rs2,994,861 (+Rs167,861), Alto VXR AGS from Rs2,989,000 to Rs3,166,480 (+Rs177,480), Alto VXL AGS from Rs3,140,000 to Rs3,326,446 (+Rs186,446), Cultus VXR from Rs4,089,000 to Rs4,089,490 (+Rs40,490), Cultus VXL from Rs4,316,000 to Rs4,359,160 (+Rs43,160), Cultus AGS from Rs4,546,000 to Rs4,591,460 (+Rs45,460), Swift GL MT from Rs4,416,000 to Rs4,460,160 (+Rs44,160), Swift GL CVT from Rs4,560,000 to Rs4,605,600 (+Rs45,600), Swift GLX CVT from Rs4,719,000 to Rs4,766,190 (+Rs47,190), Every VX from Rs2,749,000 to Rs2,912,230 (+Rs163,230), Ravi VXR from Rs2,799,000 to Rs2,965,200 (+Rs166,200), Ravi Pickup from Rs1,956,000 to Rs1,975,560 (+Rs19,560), and Ravi Without Deck from Rs1,881,000 to Rs1,899,810 (+Rs18,810).

The NEV levy, effective July 1, 2025, targets internal combustion engine vehicles and motorcycles, spanning basic bikes to luxury SUVs, but exempts electric/hybrid cars, export vehicles, and diplomatic missions. Lucky Motor Corporation (LMC) also hiked KIA prices on Wednesday, citing the NEV levy, rupee depreciation, and rising freight costs. Web context shows vehicle tax burdens rising (e.g., NEV levy impact on multiple brands), while posts found on X reflect frustration—some decry price hikes, others question policy fairness. Critically, the narrative of “tax-driven adjustments” may mask consumer strain—web data hints at demand risks, and X sentiment suggests distrust in government intent, pointing to potential market backlash.