Mobile Sales Fall 12% to 30M in FY2024-25

Islamabad, July 31, 2025, 10:14 PM PKT — Mobile phone sales in Pakistan have plummeted by 12% in FY2024-25, with 30 million units sold compared to 34 million in FY2023-24, as per official statistics from the Pakistan Telecommunication Authority (PTA), signaling a market slowdown. Locally assembled units dropped to 28.28 million from 32.55 million, while imported phones fell to 1.73 million from 1.89 million, driven by a high base effect from FY2023-24’s tax amendments and pent-up demand, compounded by an extended replacement cycle due to fewer new model launches. Local assembly met 94% of demand from January to May 2025.

Khushnood Aftab, FPCCI Convenor for IT and Allied Sector, hailed local assemblers for technology transfer, job creation, and foreign exchange savings, urging expansion into laptops and computers for self-sustainability. Top local brands in H1 2025 include VGO Tel (1.63 million units), Infinix (1.50 million), Itel (1.23 million), Vivo (1.20 million), Xiaomi (0.83 million), Samsung (0.76 million), Tecno (0.67 million), G’Five (0.64 million), Nokia (0.58 million), and Q Mobile (0.56 million). Financial analyst Ibrahim Amin linked high penetration to tech and financial service adoption, advocating literacy boosts for education, health, governance, and a cashless economy. Web context on tech trends shows growth potential, while posts found on X reflect mixed views—some praise local efforts, others cite demand lags. Critically, the narrative of “local progress” may mask market fragility—web data hints at global competition, and X sentiment suggests distrust in sustained growth, pointing to challenges ahead.