The Securities and Exchange Commission of Pakistan (SECP) has rolled out the Directive for the Sale of Life Insurance Savings Products through Technology-Based Distribution Channels, 2025, aimed at fostering a flexible and digital-friendly environment for the distribution of life insurance savings products.
This directive simplifies the onboarding process, making insurance more accessible while ensuring better value for policyholders. It introduces low-cost structures and mandates that insurers invest in low-risk financial instruments, enhancing consumer protection.
A major highlight of this initiative is the emphasis on digital accessibility, compelling insurers to offer at least one life insurance savings product through a website, mobile app, and an independent platform within the next 12 months.
By streamlining onboarding, this initiative is expected to significantly boost insurance penetration in Pakistan and contribute to industry growth. The directive also facilitates the expansion of digital distribution channels, including digital banks, telecom operators, and web aggregators.
This step aligns with the SECP’s five-year strategic roadmap for the insurance sector, reinforcing its dedication to expanding online insurance distribution and advancing digital financial services in the country.
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